DUVOLABSThe End of the Third-Party Cookie
Privacy regulations like GDPR and CCPA, combined with browser tracking constraints (like Safari's ITP), have rendered traditional third-party cookies obsolete. Marketers can no longer rely on client-side tracking to trace customer journeys.
To capture attribution data accurately and legally, agencies must implement server-side tracking using first-party identifiers.
Implementing First-Party Handlers
First-party data pipelines process event records on your own domain before sending anonymous data packages to ad partners. This guarantees that user privacy is respected while preserving marketing analytics.
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